Rating: 5/5
Review:
A gem of a book
I absolutely loved Blurb Your Enthusiasm. It was a recommendation
and I wasn’t sure I’d be all that keen, but it’s fascinating,
laugh-out-loud funny, very perceptive and completely compelling.
Louise Willder has
been a copy writer for over twenty years and really knows what she’s
talking about. She has read a huge number and a vast range of books,
and both her knowledge and her engaging love of books shows through
consistently. She is quite brilliant on the use of language, I
think, quoting some excellent examples and analysing what makes good
writing in a variety of contexts. She also has a very clear-eyed
view of publishing and isn’t reverential where she thinks pomposity
or pretence needs to be punctured.
There are sections
on all sorts of things, including various genres, what makes a good
book within them and what makes a good blurb in each case. Willder
is often enthusiastic, sometimes withering but always thoughtful and
enjoyable to read. There are also some wider reflections on books
and publishing, including an excellent section on sexism and how it
affects perceptions and the presentation of a book. It’s witty and
punchy, making a not-at-all-funny subject very readable. (And boy,
did it make me think!)
Most importantly,
the book is immensely entertaining; I couldn’t wait to get back to
it, which is by no means always the case for me with non-fiction (nor
always with fiction, come to that). It has pointed me to a lot of
things I really want to read – always a good sign – I laughed
regularly and thought a lot. I highlighted far too many passages to
quote here, but just as a sample, Willder quotes lots of pithy book
comments by others. I really liked Margaret Atwood's 6-word story:
"Yearned for him. Got him. Shit!" and the summary of Crime
And Punishment: "Man talks about an axe for three chapters. You
put down the book never to return." (I have twice struggled to
about page 150 of Crime And Punishment before losing the will to
live...) Or someone's translation of adjectives in book blurbs:
"Charming:
there's a child in it
Heartwarming: a
child and a dog
Moving: child dies
Heartrending: dog
dies."
Or her take on the
sort of Literary Fiction where nothing really happens: “You know
the kind of book. They win prizes. There generally isn’t much in
the way of a plot. Or if there is, it’s something along the lines
of woman goes away and finds herself, someone thinks about an event
from their past, or sad middle-aged man has an affair – or even
just considers said affair and doesn’t go through with it.”
Followed a little later by “... Thomas Pynchon’s notoriously
‘difficult’ (in other words, mainly read by show-offs) novel
Gravity’s Rainbow…. I wonder how many people have read it and
then not told anybody they’ve read it? Zero, I suspect. Because the
point of books like these is that they are an Iron Man literary
challenge, and once you’ve been macho enough to read them you can
boast about it.”
Or this, talking
about thinking one must enjoy “classics”: “My most important
classics principle, however, is this: some of them are definitely
better than others, and you don’t have to like all of them. Magical
realism, the Beats and most ‘Great American Novels’ have never
done it for me, and I am at peace with that.” Whether you agree
with her taste here or not, that’s a sensible, humane and, for me,
helpful and encouraging approach.
I love all that and
loved the book. (And anyway, anyone who says that Russell Hoban’s
Riddley Walker is a masterpiece, that her new favourite detective is
DI Manon Bradshaw and that Sue Townsend is a stone cold comic genius
can Do No Wrong in my view.) Blurb Your Enthusiasm is a real gem and
anyone with any interest in books will enjoy it immensely, I think.
(My thanks to Oneworld for an ARC via NetGalley.)